Profitability in Tourism: 1*100 = 100*1

With this post I just want to launch a personal reflection, I’m no expert on profitability or revenue management strategies, I am just a rural tourism worker who has knowledge of sustainability issues and that bases my business strategy on corporate social responsibility.Image

When I think of profit first thing that comes to mind is that Spain has always been one of the countries with more visitors worldwide, along with countries like France, the U.S., UK or Italy, *among others. (http://en.wikipedia.org/wiki/Tourism). The problem is that when we look at the revenues generated by the large number of tourists we realize that we are not getting all the juice; the full potential of the large number of tourists coming to our country; and more important, that repeat year after year thanks to good customer service and quality of life that we offer.

When I visited other European countries I’ve noticed that prices of accommodation, transport, activities, restaurants and others; are usually more expensive than in Spain, while the quality offered is the same or even lower in many cases. A seemingly simple solution that would lead us to improve profitability at the national level would be to adjust prices in the quality offered.

It is clear that there is the eternal debate and it’s something the companies associated with my reservation center say; “if I raise the price I will lose customers” to which I usually respond “It’s the same to earn a euro with 100 customers than 100 euros with 1 customer”

(Having clear that the quality of service and products should be treated according to their price. We must focus to a tourist who is willing to pay more).

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In the past few years, Spain has entered a “price war” that in my humble opinion only makes us go plugging holes in the sinking ship. We know that Spain is international kwon and recognized for its tourism quality. From my own experience I have collaborated with specialized tour operators (adventure travel) who do not know my destination (Shire of la Vera – Extremadura) but I managed to work with them thanks to the great reputation that Spain has and is something that we must work towards.

What I want to convey is that it’s time to put the Spanish tourism industry where it deserves.

  • We have a diverse natural and cultural heritage and great potential.
  • A renowned cuisine, unique products and high quality.
  • We have a tourist infrastructure that could even consider even excessive.
  • We offer high quality accommodation and diversified.
  • Quality of life and great customer service acknowledged worldwide.
  • Tourism is one of the main drivers of the Spanish economy, directly and indirectly.
  • Our highly experienced professionals and well trained guides.
  • We offer a very good security for tourists and visitors.

It’s time to use the tourism sector as the driving force (engine) of development, creation of skilled jobs and position ourselves as a world leader in quality and sustainability.

We are seeing a clear shift in consumption patterns and there are innovative tools and new technologies that bring us anywhere in the world at minimal cost. Spain is currently in a critical situation like many other countries and it is time that we push what we do best, and let us develop the resources and culture that makes millions of tourists repeat our destination year after year.

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I return to the title phrase:

“It’s the same earning 100 euros with a client that 1 euro with 100 clients”

I would go even further; as fewer tourists;

  • It means less pressure on the territory.
  • Less impact on natural environments.
  • Less impact on the historical and artistic heritage.
  • Less need to increase tourism infrastructure.
  • Be able to better serve visitors.
  • It allows us to focus on improving the quality and sustainability.
  • Preserve our culture and put into value.
  • Promote the development of tourism specialists.
  • Increase skilled employment.
  • Position as reference for tourists worldwide.
  • Find new market niches new tourists who want something more and are willing to pay.
  • Move to the new tourist looking for unique experiences, learn about the culture and customs of the places you visit, enjoy nature and who is willing to pay a little more for it.
  • Create a model of sustainable tourism development that lasts over time and puts into value the place, culture, nature and local wealth.

I leave this thought:

Is it possible to increase profitability through focus on quality tourism and based on attracting responsible tourists; by them we mean those who seek to know the nature, culture and cuisine of a region putting them into value its resources?

Do you think Spain can become a world leader in responsible tourism?

Follow this and other related post on our Blog Sustainable Thinking. (https://royortiz.wordpress.com/)

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PURAVERA presenta su proyecto en el Foro Emprende 2011

PURAVERA ha estado presente en el FORO EMPRENDE 2011, celebrado el 29 y 30 de Noviembre en el Palacio de congresos “Manuel Rojas” de Badajoz. Este año se desarrolla bajo el lema “Es tu Momento” y es el mayor encuentro entre emprendedores y empresarios de Extremadura.
Aprovechado la asistencia hemos participado en la creación de un video promocional en “180 segundos – Presenta tu proyecto en público”. Hemos establecido contactos con diversos empresarios y emprendedores de la región en el evento de “Speed Networking”. Hemos estado en la Mesa de debate de Emprendedores y Entrega de premios a la Excelencia Empresarial, donde hemos conocido a empresarios extremeños de reconocido prestigio y su experiencia emprendedora; cómo han superado las dificultades, la gestión en sus empresas para una mejora continua, entre otros.

Además hemos participado en el Twitt Ideas, donde hemos compartido nuestra experiencia y vivencias y hemos recibido aportaciones muy diversas y con una perspectiva diferente que es lo que se buscaba. Además hemos podido consultar en la biblioteca publicaciones sobre tendencias, financiación, franquicias, casos de éxito…
Finalmente hemos podido asesorarnos sobre las convocatorias de ayudas para nuestros proyectos de consultoría y hemos podido reunirnos con Business Angels, asociaciones de desarrollo y grupos de inversión a los cuales les hemos planteado nuestras oportunidades de inversión responsable en la comarca de la Vera.

Os dejamos el video que hicimos en la jornada para dar a conocer nuestra empresa! Espero que os guste. A continuación os dejamos link al video:


Supongo que sabe que Extremadura es la tierra del cerdo ibérico pero sabías que:
¿Cáceres es la provincial española con más masa forestal?
¿Extremadura es la región española con más costa de agua dulce?
¿Extremadura es la región con más monumentos históricos artísticos?

PURAVERA presenta su proyecto en el Foro Emprende 2011.

PURAVERA ha estado presente en el FORO EMPRENDE 2011, celebrado el 29 y 30 de Noviembre en el Palacio de congresos “Manuel Rojas” de Badajoz. Este año se desarrolla bajo el lema “Es tu Momento” y es el mayor encuentro entre emprendedores y empresarios de Extremadura.

Aprovechado la asistencia hemos participado en la creación de un video promocional en “180 segundos – Presenta tu proyecto en público”. Hemos establecido contactos con diversos empresarios y emprendedores de la región en el evento de “Speed Networking”. Hemos estado en la Mesa de debate de Emprendedores y Entrega de premios a la Excelencia Empresarial, donde hemos conocido a empresarios extremeños de reconocido prestigio y su experiencia emprendedora; cómo han superado las dificultades, la gestión en sus empresas para una mejora continua, entre otros.

 

Además hemos participado en el Twitt Ideas, donde hemos compartido nuestra experiencia y vivencias y hemos recibido aportaciones muy diversas y con una perspectiva diferente que es lo que se buscaba. Además hemos podido consultar en la biblioteca publicaciones sobre tendencias, financiación, franquicias, casos de éxito…

Finalmente hemos podido asesorarnos sobre las convocatorias de ayudas para nuestros proyectos de consultoría y hemos podido reunirnos con business angels, asociaciones de desarrollo y grupos de inversión a los cuales les hemos planteado nuestras oportunidades de inversión responsable en la comarca de la Vera.

Os dejamos el video que hicimos en la jornada para dar a conocer nuestra empresa! Espero que os guste. A continuación os dejamos link al video:

http://www.youtube.com/watch?v=E80VaTc92bc&feature=related

Land Stewardship in rural touristic areas.

With this post I would like to propose a management model for rural touristic areas that integrate all stakeholders and interest groups to promote environmental and social practices to develop and position the destination as a benchmark for sustainable tourism.

What is land stewardship?

According to Xavier Sabaté Expert Group Promoter of the Xarxa de Custodia del Territori (XCT) of Catalonia, the first network in Spain for Land Stewardship:

“The essence of land stewardship is the work of many people from different backgrounds which pursue a common goal; to conserve biodiversity, the most outstanding landscapes of our country, and the associated cultural heritage”

The first private entity of land stewardship arises in 1899 – National Trust (NGO) buys 2 acres of “Wicken fen” to retain some endemic plants. This is the first of many examples in nature reserves managed by NGOs. Born for land conservation, development and international cooperation. In Spain it starts later with the “Declaration of Land Stewardship of Montesquiu” www.custodia-territorio.es (Inventory land stewardship initiatives. State Land Stewardship Forum. Spain already has 130 custodians of the land, 1,336 agreements). Recently the land stewardship is being promoted nationwide with the Law 42/2007 – Natural Heritage and Biodiversity, and there are various aids programs at European level, among others.

Destination managers, governments, private companies, research organizations, individuals and entities linked to conservation, are increasingly convinced that we should join forces and cooperate in designing destinations and more important to manage them. In the past this work had been centralized in the government but in today’s time with so many competing interests and influencing many stakeholders is necessary a consensus and a joint strategy.

We must combine the best features of each agent, private company with its dynamism and rapid response to new challenges. Administration as a moderator and promoter of global strategies that are agreed on and are long-term, the NGOs and the general public with their social and environmental report to identify problems and solutions.

At the end of this mechanism the aim is that destinations are better managed and are structured to the potential offer and the capability of the destination in order to not over exploit the natural and cultural resources of the area. The threshold carrying capacity of the destination should not be exceeded.

Do you think this methodology designed to parks and nature reserves should be used for managing rural tourism areas with high environmental and cultural value?

Do you think the Shire of la Vera (Caceres-Spain) could become the benchmark for sustainable tourism through its management through Land Stewardship?

Informe Fitur 2011 – PURAVERA

Este año hemos asistido a la feria internacional de turismo en Madrid – FITUR 2011. Hemos podido cerrar diversos acuerdos con contactos y turoperadores nacionales e internacionales hemos asistido a diversas jornadas técnicas sobre innovación y la redes sociales, entre otros y además hemos podido hacer promoción turística de la Comarca de La Vera.

A continuación os dejo link al documento de síntesis!

Informe Fitur 2011 – PURAVERA